Appreciating Your Value
What do intending customers see in you when they approach you? When you sell yourself, what do you sell, what is the value you attach to yourself? As Entrepreneurs, Lawyers, Professionals, or Business owner, the most important service or good you offer is yourself. How important do you consider yourself and your product in the strategic market.
There are important things you need to consider in knowing your value, building it and appreciating it.
Know who you are
There is only one you. That is a very important thing you have to be mindful of. You may be in a competitive market or be new to the industry but you’re still you: the person who decided to break into your career. You have to make this your main marketing strategy.
Nobody can sell you more than you, nobody can help you more than you and nobody will appreciate your value if you don’t show it to them. As much as it is important to have a role model, or someone to look up to, never let the person define you. In any of your marketing strategy or team development strategy, make it a point to define yourself and your value.
Building your self-esteem is important
Your self-esteem is what carries you along. It is determinant on how much value you place on yourself, on your choices and on your opinion. By overvaluing other people’s choices and opinions, you directly or indirectly devalue yours and this actually affects you as a marketer or an entrepreneur. You are left at the mercy of their approval, waiting each decision out to see if you will get backlashed, if you will get put off and spending time in someone else’s shadows.
When you build your self-esteem, you convince yourself that you are the boss of your story, you take more responsibilities, you engage tougher situations and you push yourself to the maximum of your abilities which is a very important marketing strategy in building your brand, market or business. No doubt, pieces of advice are important but make sure that the contributors know that they have just a little bit to play in your career and not the lead. It makes them not only appreciate you more but also see you as a better partner.
Never let failure weigh you down
Never stop moulding yourself. You cannot finish building your self-esteem, or your self-worth. Once you embark on a project, devote your time and energy to it. Always tell yourself that you can accomplish whatever it is that you have set out to do, this way, you do not anticipate or fear failure because when you appreciate your value, you know that every time you have invested into a specific marketing strategy is worth following up.
Successful Professionals, Lawyers, Business owners, etc., were only able to get to where they are by not allowing failure to weight them done. Remind yourself of the ability you have when it seems like anything is falling apart and always know that failure is not the end of the struggle. If you fail, you know you have lost valuable time that can’t be regained. Convince yourself that you need to perform better to get back the lost time and you will end up excelling in your marketing endeavours.
Building a home-based business means working as much or as little as you desire. Waking up early to start working is a good way to get more productive hours out of your day, but if that’s just not you, why do it? If you have kids, a day job, or just like to sleep, you don’t have to feel guilty about working part-time hours on your online business. In fact, it’s more than reasonable to set yourself up to make full-time money working part-time.
Stop trading your time for money. I cannot stress this enough – if you are stuck with the common misconception that you only deserve to make a certain amount per hour you work, you won’t move forward with your online business. Don’t think about how you made just $10, $15 or $20 per hour at your last job. When you run a business, the hours you spend on marketing, speaking to prospects and creating content won’t immediate translate into an hour paycheck. Your hard work is an investment that can turn into any amount of money – it’s up to you how much.
Go for big sales. Many online marketers make the mistake of selling e-books for 99 cents or going after low cost affiliate products. These sales only make significant money with very high volume sales. At this point, you probably don’t have a huge email marketing list or a massive Twitter following, and that’s okay. When you go after high-commission sales, you only need to make a few sales to see a reasonable return on your time investment.
Make your sales personal. You’ll use automated marketing processes such as auto-responders and premade email campaigns to generate sales. But that doesn’t mean you won’t put yourself out there and make your sales personal. The more willing you are to reach out to potential sign-ups and create a personal connection, the more they’ll trust you and be willing to listen to what you have to offer. You’ll also find your work more rewarding this way. Making your sales process more personal can be as easy as adding personal anecdotes to your messages, web copy and blog posts. Make it “you!”
Make the most of your part-time hours. It’s easy find yourself treading water, checking scant web traffic reports over and over and refreshing your email account. It’s easy to get lost in your Twitter stream and spend hours reading articles without realizing it. But to make your daily few hours productive and profitable, you’ll need to plan them out and make sure that everything you do leads to you making more money.
Automate your sales process. Remember what I said about getting personal with your sales? At the same time, you’ll need to set your system up so you can make sales in your sleep. When someone is first introduced to who you are and what you do on your website, there’s no need for you to stand by and explain everything. That’s what your automated emails and sales funnel is for. Automation vets potential prospects. When someone has a question or gets to a certain point in your materials, you should be available to connect with them. In the meantime, let your content do the work for you.
The MLM company you choose will provide a lot of what you need to succeed. With a premade product ready to sell, you’ll only need a few hours a day to spend on marketing. Then, you can spend the rest of your day enjoying the well-deserved rewards of your hard work.
To schedule Caroline to speak to your group simply call her offices at +44 (0) 20 3494 4104 or email Caroline@MLMmagic.info Subject line : Booking.
When you sign up for an MLM opportunity, the first thing you’ll notice is that your brand and your product are already provided for you.
Most MLMs come with websites, logos and premade content and scripts for you to use to promote and sell. All of this great stuff looks professional, but it kills your individuality. None of the provided content is going to have “you” in it, which is a big problem when you offer the same product as hundreds of your fellow MLM members.
High-Earning Members Have Strong Personal Brands
Take a look at the top members in your MLM company. Time and time again, you’ll notice the same thing: that these members have gone above and beyond to create a one-of-a-kind brand experience, even though they sell the exact same thing as you.
None of the top, highest-earning members use the premade website content and recycled email marketing messages to get leads.
Expressing Your Personal Brand To Make More Targeted Sales
So, is that pre-made marketing material useless? Not at all! It’s going to be the foundation for your personal brand. It’s going to inspire you to highlight the best qualities and features of the product you’re selling. It’s going to show you which words to use and how to captivate your audience.
But you’ll have to do better than that. Your personal brand is the reason why your customers are going to sign up with you, instead of the hundreds of others selling the same product.
First, get to know your ideal customer. If you sell a weight loss product, for example, you might decide on a certain age range, or you might be one of the few members to sell to men, instead of women. Get to know your ideal customer’s priorities and needs.
The best way to do this is to get involved with Facebook groups, hashtags, dedicated websites and forums that perfectly house your ideal customer. Better yet, talk to these people in person.
Creating Your Online Persona
Build a personal brand that will position yourself as the go-to person that will solve your ideal customer’s problems. You don’t have to have a Master’s degree in your chosen niche or have decades or experience as an expert to be influential.
It’s so much more important to show that you’re a real person who understands your ideal customer’s needs.
- Your website’s theme colors, logo, web copy and photos need to take on a united effort to express your personal brand and make you stand out. Have professional photographs taken that reflect the “you” that you want to show in your brand.
- Make sure to coordinate your outfits, surroundings and makeup to take photos that will meld beautifully on your website and social media accounts.
- Always use your real, full name for personal branding. Remember, it’s real people that customers want to buy from, not anonymous logos. If you absolutely cannot use your real name, use one pseudonym across all of your online platforms and stick to it.
- Create new blog posts as often as possible, adding personal anecdotes to draw in your readers and prove that you are “real.” Your blog should be an ongoing information resource as well as a place where your readers can get a taste of who you really are.
Building your personal brand will make it much easier to attract highly interested potential customers as well as boost your motivation to work within your business. When your business is truly “yours,” you can’t help but get excited to make it grow.
Making money with an MLM teaches you to build a presence without the added wait of creating your own product and writing marketing materials from scratch. It’s one of the best ways to earn money as you learn to become an all-around better marketer.
Blogging consistently is one of the easiest and most essential ways to attract sales and build your credibility. Every blog post should have an image. An image captures your reader’s attention and piques their curiosity.
Multiple images in a blog post break up long blocks of text and illustrate your points. Use free stock images to make your blog posts beautiful, get more attention on social media and increase your readership.
Here’s list of some of the best ways to get completely free stock images that you can use on your blog.
Bookmark this list so you’ll always have free image sites at your fingertips when you’re writing blog posts!
1. Pixabay.com has thousands of free stock images, vectors and illustrations.
The images are professional quality and free to use without attribution. It’s easy to download the images in several different sizes to suit your needs.
2. Flickr.com has user-submitted images with different licenses.
You can sort your Flickr image search to only include images with a creative commons license. You may still need to provide attribution by linking to the photographer’s account.
3. PicJumbo.com has high-resolution casual shots.
For food and casual working-on-laptop photos, PicJumbo is a great resource that does not require attribution when you use their photos, even for your business blog.
4. Freeimages.com is great for blog posts.
Some photos require attribution, but you’ll be able to get an image for just about any keyword. You’ll need to register for a free account to start downloading.
5. Morguefile.com is a free stock photo search engine.
New photos are added regularly, and there are at least a few from most categories. The photos are not always the highest quality, so it’s a hit-and-miss at times, but there are great shots in the mix.
6. Google Image Search finds free images across the web.
Did you know you can find creative commons images on Google Images? All you have to do is click “Search Tools” and filter by “Usage rights.” Choose “labeled for reuse” to find images that you can use on your blog. Some images require attribution; you’ll need to visit the source site to make sure you don’t violate their terms.
Choosing images from any of these six sources will give you high-quality photos that will enhance the appearance of your blog and add credibility to your posts. Make sure you double-check sources for attribution requirements and give credit. A simple link in your photo caption will suffice.
For best results, use your own photos and graphics.
While free stock images are not unique, and used by hundreds of blogs, they’re a good start. Add original, never-before-seen graphics to your blog by creating your own (or outsourcing) and using photos you take with your phone.
The best way to illustrate blog posts with a personal story is to add personal photos. Stock images are handy, but your own photos add more dimension to your blog, even if the quality is not perfect.
Your to-do list grows and grows, and while you’re working hard, it never seems to shrink.
We’re all guilty of making poor choices that kill our productivity and make working to our fullest potential impossible.
When you work on your business at home, there’s nobody to hold you accountable and make sure you get things done. Before you fire yourself, try getting rid of these 5 unhealthy habits that are making it harder for you to make the most of every 24 hours.
- Quit hitting the snooze button. Every time you wake up, hit snooze and go back to sleep, you wake up groggier and groggier. Those 9-minute snooze sessions only allow you to slip into the first, lightest stage of sleep. Instead of feeling more refreshed, you feel worse and worse, and it will take even longer for you to feel normal and start your day. Just set your alarm for a time you’ll actually wake up for. Get your 6-8 hours every night, and get used to waking up refreshed. You’ll feel so much better, and you’ll free up a lot of time that you may have wasted shaking off that foggy feeling.
- Stop checking your web traffic. Now that most searches are encrypted, you can’t see most of the keywords that Google searchers use to find your site. You can learn a little from your referral traffic stats, but not enough to make it worth checking your analytics every single day. Check your analytics once a week at most. Focus your time and energy on moving forward with publishing blog posts and marketing efforts. That’s all you need to know: that you need to move forward.
- Get off your social media accounts. While social media is an excellent way to get in touch with just about anyone and market just about anything, it’s a huge time waster. Most people are on social media to either have fun or promote themselves. Instead of replying to tweets about current events or trending hashtags, use your social media profile to attract customers to you.
- Outsource whenever you can. Struggling to do tasks that aren’t your expertise, such as bookkeeping, can take much longer than they need to if you’re just learning how to do them. You could take 9 hour trying to figure out your taxes, losing time and money, or you could have a seasoned pro file your taxes accurately in under an hour. If you’re not making much money, you might think you can’t afford to outsource, but the truth is, you can’t afford to try to do everything yourself.
- Get organized. When you’re messy, you spend a lot of time looking for stuff, and replacing lost documents. Even worse, you’re much more likely to feel overwhelmed. A messy workspace is terrible for productivity. Start fresh with a day-long organizing and cleaning session, then spend a few minutes a day maintaining an orderly, creativity-boosting home and workspace.
Getting rid of these 5 habits will be freeing. You’ll need to be patient with yourself, and you might need to eliminate one habit at a time. Remember, all of the most influential people in the world share the same 24 hours, and they can get everything done – you can too!